Project OOO
Taoyuan City, Taiwan
Project OOO proposes a renewed identity for Zhongli’s Zhongyuan commercial district by responding to its industrial roots and multicultural everyday life. Zhongli’s growth has long been shaped by its industrial district and the steady movement of workers and students. Together, these groups continue to define the rhythms of the neighbourhood, giving it a distinctive mix of working-class pragmatism and youthful energy.
The project builds on an element that appears everywhere in local daily life: the metal tube. Commonly found in night-market stalls, folding furniture, and makeshift kitchens, the tube embodies the area’s resourcefulness and adaptability. Its circular form also subtly resonates with the name “Chung-Yuan,” evoking notions of origin, inclusiveness, and a shared space where diverse groups coexist and interact. Project OOO transforms this everyday material into a spatial and signalling language that shape the district’s new identity. It takes form as a sculptural entrance installation, a wavy illuminated “Light Lane” that enhances navigation while providing places to gather and rest, and modular street-market furnishings such as traffic cones and temporary tabletops. The metal tube also becomes the basis for a revitalised expression at the former Zhongyuan Theatre, reinterpreting its iconic corner façade through contemporary light and structural detailing.
Beyond physical space, the tubular motif extends into graphic design. Signage, maps, posters, and digital media translate its geometry into a clear visual system, allowing spatial and graphic identities to reinforce one another and strengthening the district’s overall legibility.
By reframing a familiar industrial component, Project OOO mediates between historical memory and contemporary urban life. It offers a refreshed experience of the district—one that honours its layered past while guiding it toward cultural and spatial revitalisation.
The project builds on an element that appears everywhere in local daily life: the metal tube. Commonly found in night-market stalls, folding furniture, and makeshift kitchens, the tube embodies the area’s resourcefulness and adaptability. Its circular form also subtly resonates with the name “Chung-Yuan,” evoking notions of origin, inclusiveness, and a shared space where diverse groups coexist and interact. Project OOO transforms this everyday material into a spatial and signalling language that shape the district’s new identity. It takes form as a sculptural entrance installation, a wavy illuminated “Light Lane” that enhances navigation while providing places to gather and rest, and modular street-market furnishings such as traffic cones and temporary tabletops. The metal tube also becomes the basis for a revitalised expression at the former Zhongyuan Theatre, reinterpreting its iconic corner façade through contemporary light and structural detailing.
Beyond physical space, the tubular motif extends into graphic design. Signage, maps, posters, and digital media translate its geometry into a clear visual system, allowing spatial and graphic identities to reinforce one another and strengthening the district’s overall legibility.
By reframing a familiar industrial component, Project OOO mediates between historical memory and contemporary urban life. It offers a refreshed experience of the district—one that honours its layered past while guiding it toward cultural and spatial revitalisation.
Location
Taoyuan City, Taiwan
Category
Urban Design, Public Space
Execution
Wo Design Studio
Visual Design
Good Day Select
Status
Competition, 2nd Place, 2025
Taoyuan City, Taiwan
Category
Urban Design, Public Space
Execution
Wo Design Studio
Visual Design
Good Day Select
Status
Competition, 2nd Place, 2025
